๐Ÿ“Š Replacing one parent employee costs up to 200% of their salary. There's a $7/mo fix.

See How โ†’
Built for ๐Ÿ‘ฉโ€๐Ÿ’ผ HR & People Ops Teams
57%
of working parents have considered leaving a job due to lack of family-supportive benefits

Stop Losing Great Employees
to Family Stress.

4kiddos gives your working parents an AI-powered platform to find and book kids' enrichment โ€” classes, camps, events, experiences โ€” in minutes. It's the family benefit that actually moves the needle on retention.

No long-term lock-in
Live in Atlanta & Louisville
Up in days, not months
๐Ÿ’ก The Real Cost of Turnover

What one working parent departure actually costs you

Based on a $65K/yr employee โ€” a common working parent salary range

Cost Breakdown
Recruiting & job posting $4,200
Lost productivity (ramp time) $19,500
Training & onboarding $5,800
Team disruption & morale $3,100
Estimated total cost $32,600
  • 4kiddos costs ~$84/yr per employee
  • Retaining 1 parent saves 388ร— the cost

Working parents are your highest flight risk.
The data is clear.

Research from Harvard Business Review, SHRM, and Gallup

57%
of working parents have considered leaving a job due to lack of family-supportive benefits
Source: Bright Horizons Work & Family Report
200%
of annual salary is what it costs to replace a mid-level employee who leaves
Source: SHRM Turnover Cost Analysis
3ร—
more likely to stay โ€” employees who feel their employer supports their family life
Source: Harvard Business Review
78%
of employees say benefits are a key factor in deciding whether to accept a job offer
Source: Glassdoor Benefits Survey

Family stress is a retention crisis hiding in plain sight.

Your working parents aren't disengaged โ€” they're overwhelmed. Between school schedules, activity signups, camp waitlists, and endless Facebook groups, finding enrichment for their kids is a second job.

That stress doesn't stay home. It lands in distracted meetings, early departures, and ultimately โ€” resignations. And every time a working parent leaves, you absorb a cost that dwarfs any benefit you didn't offer.

The good news: this is one of the easiest retention levers you haven't pulled yet.

๐Ÿ’ก
The math is simple for your next benefits review If 4kiddos helps retain even one working parent this year, it pays for itself 388 times over โ€” for your entire team.
๐Ÿ˜ฉ
The Endless Search
Parents spend hours in Facebook groups and scattered websites finding a single Tuesday art class. That frustration becomes distraction โ€” at work, on your time.
โ†‘ Productivity loss
โฐ
Missed Sign-Up Deadlines
Summer camps fill in hours. Parents miss them because they were in back-to-back meetings. The guilt and stress that follows is real โ€” and it shows up at work.
โ†‘ Absenteeism & disengagement
๐Ÿ’ผ
The Quiet Exit Decision
They don't announce it. They start looking. A competitor offers a family-friendly benefit โ€” and your working parent is gone. Replacing them costs up to $32,600.
โ†‘ Turnover cost

One platform. Every enrichment experience.
Zero stress for parents.

4kiddos is an AI-powered marketplace connecting families with vetted, local children's enrichment โ€” classes, camps, events, and experiences. Our AI curates the right options for each child's age and interests. Everything is bookable in minutes. You offer it as a benefit. We handle everything else.

๐Ÿค–

AI-Powered Discovery

Smart recommendations tailored to each child's age, interests, and schedule โ€” not a generic search engine. Parents find the right activity fast.

โœ…

Vetted Local Providers

Every provider is reviewed before going live. Families get quality and safety built in. You offer it with confidence.

๐Ÿ“ฑ

Instant Booking

See something great? Book it in minutes. No calls, no waitlists. Parents spend less mental energy โ€” and bring more focus to work.

๐ŸŽจ Arts & Crafts
โšฝ Sports & Movement
๐Ÿ’ป STEM & Coding
๐ŸŽญ Performing Arts
๐Ÿ“š Academic Enrichment
๐ŸŒฟ Nature & Outdoors

Two ways to get started. Both work.

Start with a low-commitment pilot or go straight to a standing benefit your team will brag about. No long-term lock-in on either.

๐Ÿš€
Pilot
90 days. Prove the ROI. No risk, no long-term commitment.
  • 90-day window โ€” see real retention signal fast
  • 4kiddos Plus access for your entire team
  • Onboarding support & launch materials included
  • Impact report at 30, 60, and 90 days
  • No obligation to continue โ€” but you will want to
Start Your Pilot โ†’
Most Popular
โญ
Preferred Partner
Make 4kiddos a standing benefit your employees talk about in every offer letter.
  • 4kiddos Plus as a permanent employee benefit
  • Co-branded landing page for your company
  • Dedicated account support & quarterly reviews
  • Custom onboarding flow for your team
  • Priority feature access & provider events
Become a Partner โ†’

Up and running in days, not months.

Your HR team does almost nothing. We handle everything. You take the credit.

1๐Ÿ“ž
Connect

One 30-minute call. We learn your team size, goals, and what success looks like for you.

2๐Ÿ› ๏ธ
Customize

We tailor the program to fit your team. No generic packages โ€” this is built around your culture.

3๐ŸŽ‰
Launch

Employees get access and an onboarding kit. The first booking happens within days. You look great.

4๐Ÿ“Š
Measure

Regular impact reports show adoption, engagement, and employee sentiment โ€” data you can bring to leadership.

Why smart HR teams choose 4kiddos.

A benefit your CFO can justify and your employees will actually feel.

๐Ÿ“ˆ

Measurable Retention Impact

Employees who feel family-supported are 3ร— more likely to stay. 4kiddos gives you a direct, low-cost lever on the retention metrics your leadership already cares about.

๐Ÿ“Š Retaining 1 employee saves up to $32,600 in turnover costs
๐Ÿ…

A Benefit That Wins Offers

Everyone offers health insurance. Not everyone offers a curated family enrichment platform. 4kiddos is the benefit that gets mentioned in offer calls and shows up on Glassdoor reviews.

โœจ 78% of candidates say benefits influence offer acceptance
๐ŸŒฑ

Community & ESG Signal

Every booking supports a local instructor, studio, or educator. Partnering with 4kiddos means your benefit dollars invest in the community โ€” a story worth telling in your next ESG report.

๐Ÿค 100% local provider network โ€” Atlanta & Louisville
โš™๏ธ

Zero Lift for Your Team

No new platform to manage. No vendor relationship to maintain. No tickets to field. You announce it โ€” we run it. Your HR team gets the win without the work.

โšก Live in days โ€” we handle onboarding, access, and support

Be the HR leader who solved retention
with a $7/mo benefit.

One 30-minute call. No pitch deck, no pressure. Just a real conversation about what would move the needle for your team.

Schedule a Discovery Call โ†’
โœ“ No long-term commitment
โœ“ 90-day pilot available
โœ“ Impact reports included
โœ“ Live in Atlanta & Louisville